(Book Excerpt 6) Discovering the Gift Paradigm by Genevieve Vaughan

Categorizing

Psychological competition for dominance can take the place of physical competition. Categorizing others as inferior replays the gender distinction over and over, placing some people who are usually also themselves the categorizers, in a ‘superior’ category to which those in ‘inferior’ categories must give both materially and psychologically. At the same time the positive gift giving and receiving that is actually continually being done in material and linguistic communication is unrecognized as such and disparaged – or over valued and made unreachable for ordinary people. In its place we have neuter and neutral ‘objective’ categories which reflect the neutral non giving market categories: exchange value, production, distribution (through exchange) consumption, supply and demand, price, monetized labor, commodities, money, capital, all of which are constructed on the back of the gift economy.

The logic of categorization, undergirded by the selection process of the market, determines the kinds of things to which value will be given, and the degree of visibility they will have, effectively leaving out gift giving as an aspect of knowing. Inclusion and exclusion are made to precede the satisfaction of needs, which are “legitimately” ignored if for example, those who have the needs are not included in the category of those having money to pay for the products. The overemphasis on categorization in the economic realm influences an over emphasis on categorization in the rest of our thinking. We do not consider our intellectual production in terms of what needs it may be satisfying but only think of it as (giftless) acts of inclusion and exclusion of one kind or another that we are performing.

Gift giving is made arduous by its co existence with exchange. Since gift giving is cooperative while exchange is competitive, it loses the competition by not competing. The context of adversarial exchange creates suspicion in the community and gift giving can appear to be a moral ego trip or a veiled bid for power and recognition. In fact, especially in a context where exchange relations are the norm, gift giving can become manipulative, and can be used for ego-oriented purposes, deviating from its unilateral transitive path, and doubling back upon itself. The worst aspect of the competition between exchange and gift giving is that the exchange paradigm really cannot compete in a fair way with gift giving, because living according to the logic of the gift would be life enhancing, while living according to exchange is bio pathic. Therefore in order to prevail, the exchange paradigm has created a system that cripples gift giving and makes it dependent on the market for access to the means of giving. By diverting the flow of gifts into the hands of a few,[1] by wasting ‘excess’ wealth on armaments, drugs and symbols of power (skyscrapers, monuments, jewels), as well as by privatizing the free gifts of nature and culture, Patriarchal Capitalism creates the scarcity that is necessary to penalize gift giving and keep it subservient. In fact even the flow of gifts to the wealthy must be regulated so that not too much will trickle back down. The tide must be kept low; otherwise all the ships would sail away.

Although girl children are not socialized to construct a gender identity that opposes that of their nurturing mothers, and many of them will have to do mothering themselves as adults, they can be encouraged to strive for inclusion in ‘superior’ social categories and to achieve the ‘male’ exemplar position. In a context of scarcity, where categorization itself has become excessively important due to the binary categorization of gender, girls may also strive to be included in the privileged social category of people to whom others must give. Nevertheless, because children require unilateral gift giving to survive, women who have been socialized towards this work (or at least have not been socialized in opposition to it), remain in the gift logic in many parts of their lives, even when they do not have children and even when they have been absorbed into the market and see the world mainly through the eyeglasses of the exchange paradigm.

The practice of the gift logic at the material and at the verbal level can take place without our being conscious of it as such. In fact unilateral gift giving is transitive and gives value and attention to the other, while exchange requires quantification and measurement, reflecting back to the exchangers an image of what they are doing. We in the North are accustomed to the exchange way of knowledge and self-reflecting consciousness and so we embrace what we see in that way, which is of course NOT the gift. Gratitude might make us look more at the gifts we receive and give but if we make our gift contingent on the others’ gratitude, the gift is no longer unilateral. In the context of exchange, even gratitude becomes problematic. It risks seeming or actually becoming a payment for gifts received. There is also a sort of scarcity of gratitude because ‘deserving’ appears to be more honorable than receiving. What is necessary now is to see gift giving and exchange from a broader ‘meta’ point of view that includes both as modes of distribution and as paradigms, look at the way they interact, and deliberately restore the consciousness of the gift where it has been erased.

[1] The wealth of the 225 richest people in the world is equal to that of the poorest 2.5 billion people. The 3 wealthiest people have more than the 48 lowest GDP countries. In 1998, 20 percent of the world’s people living in the highest-income countries accounted for 86 percent of total private consumption expenditures while the poorest 20 percent accounted for only 1.3 percent. That’s down from 2.3 percent three decades ago. (UNDP 1998 – from www.cooperativeindividualism.org.)

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