(Book Excerpt 3) Discovering the Gift Paradigm by Genevieve Vaughan

Subjectivities

The two logics, exchange and gift giving, also produce different kinds of subjectivities. The practice of exchange creates an ego-oriented ego according to its logic of self-interest while the practice and logic of gift giving promote more other-orientation. Exchange is a gift turned back upon itself, doubled and made contingent. It requires quantification while gift giving is mainly qualitative. Exchange is ego-oriented and gives value to the ego, while gift giving is other-oriented and gives value mainly to the other. Exchange places the exchangers in adversarial positions; each tries to get more than the other out of the transaction. The values of patriarchy are implicit in exchange, and drive Capitalism, as each contender struggles to reach the top of the hierarchy to own more necessary and to become Big. The kind of ego that is based on the exchange logic is for the market, while the gift giving personality is eliminated, or is easily victimized and becomes the ‘host’ of the exchange ego.[1]

One superstructural consequence of ego formation based on the logic of exchange is that consciousness itself is considered in the light of exchange as self-reflecting in a sort of equation of value with itself. The subconscious is thus placed in the gift giving position, giving energy, memories, ideas to this self reflecting mechanism. We might say that our idea of consciousness in its capacity for self-evaluation is made in the image of preparation for exchange. The self-reflecting consciousness floats upon the gifts of the subconscious and of experience, without a clear indication of how those gifts come into the mind. Similarly the market floats on a sea of gifts without a clear indication of where they come from and how they constitute profit. In individuals, the coexistence and conflict, as well as symbiosis of these two kinds of ego structures, one tending towards others and therefore somewhat transparent to itself, the other tending towards itself, and self reflecting, can be seen as a result of the exchange paradigm, not its cause. It is not that human beings are greedy and therefore create the market and capitalism. Rather, the system has an existence that is over and above that of its individual participants. Patriarchy, the market and capitalism create the human ego structures that are well adapted to their needs. Greed is one of the human qualities that is functional to the maintenance and development of the market as such. Competition for narcissistic self aggrandizement and dominance are played out on the economic plane because otherwise the market economy would not ‘grow’ and maintain its control over other possible ways of distributing goods i.e., gift giving. Patriarchy supplies the motivation that drives Capitalism, as well as the individuals who embody the motivation, with the ego structures and belief systems that justify the embodiment. Capitalism supplies the tools and rewards with which individuals and now corporations carry out the Patriarchal agendas on the terrain of so called ‘distribution’ of goods to needs through exchange.

Mothering, on the other hand, involves the unilateral free distribution of goods and services to young children and a consequent creation of human bonds between givers and receivers. Society has assigned this role to women. Although we are characterizing it here as the distribution of goods, mothering is usually not seen as an economic category. In fact by overvaluing exchange and making it dominant, infusing it with Patriarchal motivations, the market devalues mothering, making it dependent and subservient. Categorization itself, of males as not-giving and superior, and of commodities as not-gifts, disqualifies mothering/gift giving as a non-category. Shifting to the gift paradigm allows us to see that the direct distribution of goods and services to needs that is present in mothering can be understood as an example of the practice of an alternative economy. As a mode of distribution, it is present in all societies because it is required, not by the biology of women, but by the biology of children. That is, for a very long period of time, children’s biology does not allow them to independently satisfy most of their own or others’ needs. It requires and elicits other-orientation and unilateral gift giving from their caregivers.[2]

(To be continued)

Meet Mago Contributor, Genevieve Vaughan.

Notes

[1] Looking at personality formation as deriving from the practice of the different logics, allows us to respond to questions about nurturing men and dominating women. Individuals of either gender can behave according to the economic logic, which is socially identified with the other gender. However, on a broader scale the logic of exchange dominates, while the logic of gift giving gives way.

[2] Perhaps it is partly this fact of being uncategorized that causes the unilateral gift giving that takes place in mothering to be unrecognized by European anthropologists and sociologists, even those who do pay attention to ‘gift exchange’. Although mothering, like language, is a cultural universal, with the exception of Helene Cixous (1976) it is usually mentioned only as an aside, if at all, by those who study gift giving, from Marcel Mauss to the sociologists of the journal MAUSS. This lack is not only negative in that it distorts the picture of human gift giving generally but it also denies women their rightful place as the leaders of change towards an alternative economic way which they are already practicing and which is embedded in the human practice of communication. The existence of successful gift economies, controlled by women in societies such as the Iroquois demonstrate mothering on a social scale (Mann 2000) but they have been misinterpreted by European scholars and destroyed by colonization.

 


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