(Poem) Spirituality of Sale by Francesca Tronetti, Ph.D.

Sacred Iseum Subscription Box picture from Cratejoy

(This poem is an introduction to my forthcoming essay.)



Click here for instant spiritual growth!

Crystals for healing and sage for cleansing,

On sale now, store closing soon.

Is this what my beliefs are to you?

I raise energy to push myself through bad times,

There is a reason to cleanse the soul and the space,

To push away damaging things which hurt our spirit.

Find and map your chakras only $19.99!

The ancient soul of India can bring you,

To your fullest potential, act now.

Do you understand what you are selling?

A culture which survived colonialism and invasions

Teachers who shared their spiritual practice with others

Who wanted to teach and heal those who needed it

But now, a computer can heal you for less than $20.

Goddess wisdom from the moon for you!

Sync with your astrological influences,

Become a better person and support small business.

Ah, now this is clever for so many reasons.

Yes, I want to support small women run businesses,

And while I don’t think my fate is determined by the stars

They do seem to influence moods and the rhythms of life.

And look at this stuff, it’s all so and cool.

Meditation chimes and singing bowls, at bargain prices

Moon chart tapestries for my walls, in different colors.

Scented candles to bring forth intentions and set goals

Dream interpretation and moonlight meditations.

It’s all there for sale online, no need for a physical store.

Get a monthly subscription for herbs and candles

A Box of Shadows, a Bit of Wicca all available.

The Dark Moon Box, the Mystic Box, and Medicine Bundles

Whatever way you lean or culture you admire, you can buy it.

But, among this capitalistic spiritual frenzy

Is there something actually spiritual for sale?

Can we benefit from the mainstreaming of faith?

In a way that helps us recover from death, loss, and upheaval?

Witch Gifts Subscription Box picture from Cratejoy

(To be continued)

(Meet Mago Contributor) Francesca Tronetti, Ph.D.


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2 thoughts on “(Poem) Spirituality of Sale by Francesca Tronetti, Ph.D.”

  1. Thank you so much for this~! I don’t believe I have seen a critique of New Age Capitalism in poetic form before – this is a wonderful development. To all appearances we have been thriving on a cultural and spiritual banquet of multi-ethnic practices, symbols, objects and belief systems, unrestrained in their exotic diversity and extravagance. Yet, we have to wonder if our dilettante attraction to the “other” and our indulgence at the spiritual feast can ever completely ring true, satisfy us, or fill the void, as evidenced by the diverse and endless outpouring of self-help practitioners, ideologies, books, courses, workshops, conferences, oracles and esoteric tools. In my opinion, the unrestrained consumption of diversified spiritual products made possible by New Age Capitalism has taken away our critical thinking process and our ability to focus, which is the only way one can master a specific cultural or spiritual practice. I look forward to reading your essay~!

    1. Thank you so much Pegi. I enjoy many of the aspects of New Age Capitalism (do you mind if I steal this phrase) because it makes it easier to find altar adornments. However, You can now get books on chakras in cheap stores, in forms which do no justice to the cultural history they spring from. Spirituality has been intertwined with self care and self help. “Gurus” who read a few books now claim a position of authority. It’s a deep dive in to try and tease out what is there for those truly interested in healing their souls and reaching a deeper communication with the Divine, and those who want to jump on the “look at my pretty crystal” bandwagon.

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